As part of the MentaliTEAS H.A.W.K. L.M.S. course, this lesson will focus on providing you with valuable resources to continue your learning and development journey. It is important to continuously cultivate your knowledge and skills in order to reach your full potential and achieve your goals.

Throughout this lesson, you will discover a variety of resources that can help you expand your knowledge in areas such as personal growth, professional development, and mental well-being. These resources include online courses, books, podcasts, workshops, and more. By taking advantage of these resources, you will be able to continue growing and evolving in all aspects of your life.

Key Lesson Concepts:

• Explore online courses on platforms like Coursera, Udemy, and Skillshare
• Read books on personal development, leadership, and mindfulness
• Listen to podcasts on topics related to mental health, productivity, and success
• Attend workshops, seminars, and conferences to network and learn from experts

One-Page Marketing Plan for Tea Entrepreneurs at Farmers’ Markets & Events

1. Business & Brand Overview

Business Name: [Your Tea Business Name]  

Brand Identity: [What makes your tea brand unique? Organic, herbal, cultural roots, wellness benefits, etc.]

Target Market: [Who are your ideal customers? (e.g., health-conscious individuals, tea enthusiasts, busy professionals, families, etc.)]  

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2. Marketing Goals

- Increase booth traffic by [X]% per event  

- Capture [X] new email subscribers per event  

- Sell [X] units per market/event  

- Grow social media following by [X]%  

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3. Customer Engagement & Experience

Attracting Customers:

✅ Eye-catching booth design & signage  

✅ Free samples of best-selling teas  

✅ Live brewing demos & tea education  

✅ Event-exclusive discounts & deals  

Creating a Memorable Experience:

✅ QR codes for digital coupons & subscriptions  

✅ Engaging social media content (Live Streams, Polls, Giveaways)  

✅ Customer loyalty program or tea tasting punch cards  

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4. Social Media & Promotions

Best Platforms for Your Audience:

- Instagram & TikTok → Visual appeal & trend-based marketing  

- Facebook & Local Groups → Community engagement & event promotion  

- Email & SMS Marketing → Follow-ups, exclusive offers, and post-event retention  

Pre-Event Promotion Plan:

✅ Teaser posts & countdowns  

✅ Behind-the-scenes prep (brewing, packaging, event setup)  

✅ Collaborations with influencers/local vendors  

During the Event:

✅ Live video streaming & real-time updates  

✅ Customer testimonials & on-the-spot content  

✅ Engage with event hashtags & location tagging  

Post-Event Follow-Up:

✅ Email campaign with a special offer for event attendees  

✅ Social media recap posts & customer appreciation shoutouts  

✅ Encourage user-generated content with branded hashtags  

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5. Sales & Conversion Strategy

✅ Offer "Buy X, Get 1 Free" deals or sample packs  

✅ Limited-edition event-exclusive flavors  

✅ Subscription sign-ups with first-month discount  

✅ Cross-sell related tea accessories (infusers, teacups, gift sets)  

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6. Performance Metrics & Adjustments

📊 Track and analyze:

- Sales per event  

- Social media engagement  

- Email sign-ups & conversions  

- Customer feedback for improvements  

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Next Steps & Action Plan

[Summarize immediate actions before your next event, such as updating social media, creating new offers, or improving booth design.]