In this lesson, we will explore the importance of understanding customer preferences in order to better serve our clientele. By gaining insight into what customers value, we can tailor our products and services to meet their needs effectively.

We will discuss various methods for gathering information about customer preferences, such as conducting surveys, analyzing data, and observing buying patterns. Understanding customer preferences is key to building a strong customer base and fostering loyalty.

Key Lesson Concepts:

• Customer preferences drive purchasing decisions
• Methods for collecting customer preference data
• Benefits of understanding customer preferences for business success