In the "H.A.W.K. Initiative - MentaliTEAS TEApreneur Higher Education" web course, you will gain comprehensive knowledge and skills essential for building a thriving tea business. The course covers everything from managing a tea shop, operating an online retail website, and setting up a tea booth at farmers markets or events. You will explore 28 vital leadership qualities tailored for successful tea entrepreneurs and gain a solid understanding of the U.S. and global tea markets. Through in-depth lessons on tea basics, sales techniques, and the art of selling tea, you’ll learn how to captivate customers and promote your brand effectively. The course also addresses marketing strategies, legal and business considerations, and practical steps to grow your tea business. Finally, you will be provided with invaluable resources for ongoing learning and development, ensuring your journey as a teapreneur is both impactful and sustainable.